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2012级《市场营销(策划方向)》专业人才培养方案120803_图文

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yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constantly promote i nde pe nde nt Commis sion against corruption c ulture construction t o rural extends, created esta blis hed D ahli n rural industry Park indepe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of members lead team, constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust effectivenes s, but away from superior of requireme nts a ls o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exists treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment m eas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhan ce the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction , reinforce d rule s of the br oad mas ses of party member s and cadre s awarene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning oppor tunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

市场营销专业(营销与策划方向)人才培养方案

制作人:王东

审核人:

批准人:

时间:2012 年 8 月 3 日

1.专业名称及代码 2.教育类型
高等职业教育

3.招生对象
普通高中毕业生、 “三校生” (职高、中专、技校毕业生)

4.学制
三年 专科

5.职业面向与工作岗位
序号 1 就业岗位 商务谈判 岗位职业能力要求 1-1 流畅的口头表达 1-2 规范的书面表达 1-3 个人形象与组织形象设计 1-4 有效的商务交际与谈判 1-5 商务谈判能力 2 市场调研与营销策 划 2-1 调查问卷设计 2-1 调查组织实施 2-3 调查报告撰写 2-4 策划方案制作 3 销售管理 3-1 渠道与终端的建设、维护 3-2 产品推销与促销 3-3 把握消费者心理知识 3-4 推销策略 4 门店运营与管理 4-1 商品进、销、存、盘业务环节 4-2 门店运营与管理实施 4-3 门店选址、 外观设计及店内环境设计训练 4-4 专卖布局与现场陈列 5 网络营销 5-1 网络营销 5-2 电子商务运用 5-3 信息的处理技术 助理营销师 助理营销师 助理营销师 助理营销师 职业资格证书 助理营销师

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the part y affairs public, open, wi dely a cce pted s upervision by t he masse s, pay attenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of ca dres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on-related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, f undi ng, official s monit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three tree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformat ion, larger harvest, ins pired. I thi nk the ability of repelli ng is t o strengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her ex pl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, p olitical integrity, self-di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of repelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr upt ion pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constantly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park in depe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of members lead team , constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust effectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exist s treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhan ce the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awarene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

6

客户服务

6-1 能够积极配合销售部门开展工作 6-2 能够建立售后服务信息管理系统 (客户服 务档案、质量跟踪及反馈) 6-3 能够妥善处理客户投诉 6-4 能够与质量部门沟通产品质量信息并提 出改善意见

助理营销师

此外、各个工作岗位均要求员工具备基本的职业素质,熟悉营销与策划基础知识、敬业爱岗、 有较好的组织协调能力和团队精神,工作细心、认真、有责任感、能吃苦耐劳。 (1)行业领域: 各类工商企业等营利型组织与行政事业单位、社会团体等非营利型组织。 (2)职业: 从事工商企业营销调研、营销策划、营销管理、营销咨询服务、推销业务洽谈、市场开拓、市 场监督管理、电子商务、客户管理、广告促销、公关、商品养护与管理、销售内勤、行政管理业务、 社团业务、企业注册代理业务、人力资源等营销及相近职位族工作。 营销与策划适合专业企业职位族级表
评估 等级 S15 S14 S13 S12 S11 S10 S9 S8 S7 S6 S5 S4 S3 S2 S1 Ⅰ Ⅰ ⅡA ⅡB Ⅰ Ⅲ Ⅱ Ⅱ Ⅰ Ⅱ Ⅰ Ⅲ Ⅱ Ⅱ Ⅰ Ⅲ Ⅱ Ⅰ Ⅳ 领导 管理族 Ⅵ Ⅴ ⅣA ⅣB Ⅲ Ⅵ Ⅴ Ⅳ Ⅳ Ⅲ Ⅳ Ⅲ Ⅴ Ⅳ Ⅳ Ⅲ Ⅲ Ⅴ Ⅱ Ⅰ Ⅱ Ⅰ Ⅲ Ⅱ Ⅰ Ⅰ Ⅱ Ⅰ Ⅲ Ⅱ Ⅲ Ⅳ Ⅳ Ⅲ Ⅳ 运行 维护类 计划 建设类 技术 支持类 业务 支撑类 专业 支持类 行政 服务类 发展 规划类 业务 管理类 营销 策划类 营业 服务类 销售类

(3)岗位(工种) : 销售区域管理人员、推销及业务员、营销员、客户管理员、客户服务员、销售区域行政管理文 员、营销培训员、采购员、秘书、招聘/绩效专员、市场监管员、会计员等。

6.培养目标与人才培养规格
(1)培养目标 本专业培养适应社会主义市场经济建设需要,德、智、体、美全面发展,具有良好的公共道德
new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay at tenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on-related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s monit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three t ree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o st rengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self -di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constant ly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park indepe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of m embers lead team, constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust e ffectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exists treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhance the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awar ene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

和职业道德,具备营销策划、推销技巧、客户服务等多学科理论知识,掌握营销策划、产品及服务 推销、市场调查、客户服务及管理、现代营销管理,通晓营销管理的理论与实务等职业能力,面向 企事业单位、政府机关、工商行政管理部门以及其它群众团体组织从事营销管理、营销策划、客户 服务管理、推销业务、市场调查、市场监督、人力资源管理等岗位,服务与管理第一线需要的高素 质技能型专门人才。 (2)人才培养规格 ①思想品德素质要求 热爱社会主义祖国,拥护中国共产党领导,了解毛泽东思想、邓小平理论和“三个代表”重要 思想的基本原理;具有敬业爱岗、热爱劳动、遵纪守法、团结合作的品质;具有良好的职业观、职 业道德和较强的社会责任感。 ②知识文化与专业技能 具有营销与策划职业岗位(族)的所需职业能力和专业知识,具备营销职位族一线员工与基层 管理者岗位需要的独立获取知识、提出问题、分析问题和解决问题能力,掌握一定的适应其他相关 工作岗位的能力,具备一定的开拓创新精神。根据营销策划专业职业技能证书——助理营销师的主 要技能要求: 助理营销师知识与技能要求 单元 项目 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 技能 了解市场调研的一般程序 掌握二手资料来源并收集二手资料 根据调研目的进行调查问卷设计 选择合适抽样方法并进行样本分析 了解消费者购买决策过程 了解产业购买决策过程 了解中间商的购买决策过程 掌握政府采购过程中招投标方法 掌握销售计划制定程序并采用适当方式 以依据原则、参考基地、选择适当类型、方式分配销售配额 编制销售预算 进行销售活动分析并撰写报告 设计新产品类型 按程序推动新产品采用 推动新产品扩散 采用适当策略与方法为新产品及组合定价 利用销售代理迅速启动市场 选择销售代理方式 掌握征询代理商的方式 制定并签订代理合同 对代理商进行行为管理 设计连锁经营体系 销售促进策划 人员推销策划 公共宣传活动策划 建立与媒体的良好关系 网络营销策划

市 场 分 析

市场调研

市场购买行为分析

制定销售计划

产品策划

营 销 策 划

渠道策划

市场推广策划

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay attenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on -related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s m onit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three tree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o strengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self-di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constantly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park in depe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of members lead team , constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust effectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exist s treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhan ce the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awarene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

访问顾客

产 品 销 售

商务洽谈

试行订约

货品管理 客户服务管理

客 户 管 理

管理客户信用 客户关系管理

界定营销人员

团 队 建 设

招聘销售人员

销售人员培训

建立销售制度 …… ……

28. 能够完成顾客心理分析 29. 分析与匹配销售与顾客方格 30. 接近潜在顾客、 31. 认定顾客资格 32. 引起顾客兴趣 33. 激发顾客欲望 34. 运用八种让步策略 35. 掌握阻止对方进攻的策略 36. 进行商务活动风险分析 37. 预测并控制商务风险 38. 回避商务风险 39. 驾驭谈判进程 40. 进行合同纠纷谈判 41. 处理顾客异议技巧 42. 掌握 10 种以上成交方法 43. 签订交易合同 44. 成效成功或失败的注意事项 45. 进行订购决策 46. 商品检验 47. 终端管理 48. 评价服务质量 49. 使用标准跟进与蓝图技巧提高服务质量 50. 确定信息管理目标 51. 制定信用政策 52. 掌握追账策略 53. 选择分销商 54. 激励中间商客户 55. 进行窜货管理 56. 掌握销售人员的种类 57. 认识销售人员的作用 58. 明确销售人员职责 59. 了解人员销售工作特点 60. 制定人员销售决策 61. 掌握销售人员素质要求 62. 学会掌握 9 种招聘途径 63. 学会进行网络招聘 64. 学会利用报纸招聘 65. 掌握招聘工作要点 66. 分析培训需求 67. 制定培训计划 68. 能够实施培训计划 69. 评估培训效果 70. 筹备销售会议 71. 组织销售会议 72. 能够推行制度管理 73. 建立营销管理制度 ……

③身心素质 具备健全的心理和健康的体魄,养成良好的体育锻炼和卫生习惯,接受必要的军事训练,达到 国家规定的大学生体育和军事训练合格标准。

7.人才培养模式
本专业实行“校企合作、工学结合、联合及订单培养”的培养模式,即:通过与企业进行深层 次合作为支撑,以工学结合为切入点;重点是体现教学过程的实践性、职业性和开放性。具体工学
new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay at tenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on-related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s monit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three t ree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o st rengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self -di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constant ly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park indepe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of m embers lead team, constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust e ffectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exists treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhance the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awar ene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

交替形式为 2+1,即 2 年在校内进行课堂教学及校内实训,1 年在校外顶岗实习。建立由基础课程、 专业课程及专业拓展课程组成的,以就业岗位和职业能力为中心的岗位群课程体系,课程设置和职 业能力相适应。 实践教学为主线,把学生的职业能力培养从理论教学中细分出来;通过课程整合、实践教学方 法及组织形式的创新,缩短理论课程学时,在“理论够用”的前提下,切实提高学生专业实际动手 能力和综合应用能力;以学生为主体,注重充分挖掘学生各方面的潜能,全面提升学生的综合素质 和能力,使学生能够 “自主择业、自主创业、自主式发展” ,一生都具有不断接受新知识、掌握新 技能的自主学习能力;能在工作方式、工作内容、工作地点等变化所带来的挑战面前,具有较强的 工作选择和就业转换能力;能在优胜劣汰的社会竞争中不断发展自我、敢于创业的能力。

8.岗位分析
(1)学生将来的就业岗位 ①行业领域: 各类工商企业等营利型组织与行政事业单位、社会团体等非营利型组织。 ②职业: 从事工商企业营销调研、营销策划、营销管理、营销咨询服务、推销业务洽谈、市场开拓、市 场监督管理、电子商务、客户管理、广告促销、公关、商品养护与管理、销售内勤、行政管理业务、 社团业务、企业注册代理业务、人力资源等营销及相近职位族工作。 营销与策划适合专业企业职位族级表
评估 等级 S15 S14 S13 S12 S11 S10 S9 S8 S7 S6 S5 S4 S3 S2 S1 Ⅰ Ⅰ ⅡA ⅡB Ⅰ Ⅲ Ⅱ Ⅱ Ⅰ Ⅱ Ⅰ Ⅲ Ⅱ Ⅱ Ⅰ Ⅲ Ⅱ Ⅰ Ⅳ 领导 管理族 Ⅵ Ⅴ ⅣA ⅣB Ⅲ Ⅵ Ⅴ Ⅳ Ⅳ Ⅲ Ⅳ Ⅲ Ⅴ Ⅳ Ⅳ Ⅲ Ⅲ Ⅴ Ⅱ Ⅰ Ⅱ Ⅰ Ⅲ Ⅱ Ⅰ Ⅰ Ⅱ Ⅰ Ⅲ Ⅱ Ⅲ Ⅳ Ⅳ Ⅲ Ⅳ 运行 维护类 计划 建设类 技术 支持类 业务 支撑类 专业 支持类 行政 服务类 发展 规划类 业务 管理类 营销 策划类 营业 服务类 销售类

③岗位(工种) : 销售区域管理人员、推销及业务员、营销员、客户管理员、客户服务员、销售区域行政管理文 员、营销培训员、采购员、秘书、招聘/绩效专员、市场监管员、会计员等。
new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay attenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on -related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s m onit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three tree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o strengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self-di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constantly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park in depe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of members lead team , constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust effectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exist s treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhan ce the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awarene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

(2)知识体系构建 通过对各类组织营销人才需求与岗位能力调研分析, 将营销与策划专业课程体系以职业岗位能 力需求为主线,对相应模块的能力和知识分解与重构,得到了对应的课程和主要技能训练课程(见 下表) 。 营销与策划专业能力分解与课程设置表 能力分解 基本能力 产品推销与促销能力 把握消费者心理知识 网络营销知识 专业核心能力 调查问卷设计及执行 能力 市场调查与预测能力 连锁门店运营与管理 能力 商务策划能力 对应课程 商品理论与实务 市场营销 网络营销 微观经济学 市场调查与预测 连锁经营管理 商务谈判 客户服务管理 分销实务 推销技巧 市场营销策划 专业拓展能力 营销供应链管理能力 人力资源管理能力 供应链管理 人力资源管理 专业综合实训 市场营销与策划实务 技能训练

围绕核心职业能力和主干课程,构建了实践教学课程体系,将实践教学内容划分为基本技能、 职业技能和综合应用训练等三大模块。根据这些模块的要求确定实训课程和实训项目。实践技能课 主要由具有相关高技能水平的兼职老师讲授,依托校内生产性实训基地,融“教、学、做”为一体, 强化学生职业技能的训练,培养学生的综合职业能力。

在此基础上,制定了基于营销与策划职业发展的专业课程体系 (3)营销职业族职业素养模型

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay at tenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on-related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s monit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three t ree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o st rengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self -di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constant ly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park indepe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of m embers lead team, constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust e ffectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exists treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhance the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awar ene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

经过全面的营销职位族用人需求调研(详见附件 1) ,根据营销与策划学生将来的就业岗位, 依据本专业专兼职教师共同研究确立的营销类人才职业素养模型, 将市场营销人才职业素养总结为 8199 框架。即八大类知识、十九项能力/技能、九大类职业素质。 在经营职场环境下,以道德、意识、行为习惯个体三元及其互相作用为基础层面,以知识、能 力、素质表象三元及其相互作用为表现层面,二个层面相互作用而综合体现出来的以岗位胜任能力 为衡量标准的,对职业生涯成败具有关键影响的综合品质。 职业素养经量化而成“职商” ,英文 career quotient 简称 CQ。如下图所示: 能力/技能 知识 职业素质

表现/外化层面

提高 升华

支撑 作用

意识 基础/内化层面 行为习惯

道德

①营销系统人员知识分类
知 识 知识定义 类型 公 司 包括行业知识、公司 1 知识 文化(发展历史、价 2 值观等) 、组织结构、 基 本 规 章 制度 和 业 3 务流程 产 品 包括产品名称、性能 1 知识 与特点、主要优点、 销售状况、与其他公 2 司 产 品 相 比的 优 劣 势、价格特点等 3 了解员工手册与职位相关内容,了解公司发展历史,熟悉与本岗位有关的管理制度、流程 了解行业状况,熟悉公司的历史、现状、未来发展方向以及相关管理制度、整体运行流程,了 解公司的规划以及战略步骤 洞悉行业状况重大变化及趋势,能基于公司的规划及步骤对公司的运作流程与制度提出系统、 科学的建设方案,以支持、保证目标的实现 了解公司产品的名称、主要特点,能向经销商介绍与自己工作相关产品的详细资料,并能回答 客户对该类产品的询问 全面掌握公司所有产品的详细资料,包括名称、性能与特点、主要优点、销售状况、与竞品相 比的优劣势、价格特点,并能回答经销商对相关产品的询问 精通公司所有产品的详细资料,并能对未来产品的规划和设计提出合理化建议 初步了解管理学原理及企业经营管理知识,工作中能够理解企业的一些人事政策和管理措施 掌握管理学、人力资源管理、组织行为学等相关管理知识,能够进行下属员工工作分配、落实 工作计划、对工作结果进行考核评价等管理工作 3 在战略管理、管理心理学等方面具备一定修养,精通管理学、企业管理等相关学科知识,并能 够运用于实践,为企业的财务管理、经营管理服务 级别 范围

管 理 包 括 管 理 学、 经 济 1 知识 学、人力资源管理、 2 战略管理等

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay attenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on -related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s m onit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three tree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o strengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self-di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constantly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park in depe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of members lead team , constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust effectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exist s treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhan ce the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awarene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

行 政 包 括 日 常 行政 事 务 1 管 理 管理、公文处理、档 知识 案管理、后勤服务管 2 理等方面知识 3

熟悉基本的行政学原理以及相关法律法规的规定,了解简单的日常行政管理事务处理原则和公 文处理技巧 精通日常行政管理事物、公文处理、档案管理、后勤服务管理等相关专业知识;能够运用自身 掌握的行政管理知识妥善处理日常行政管理事务 具备战略规划知识,能够从作业区全局角度行政管理事务规划;妥善协调作业区内部区级经理 之间、作业点与作业点之间的关系、作业区与政府部门的关系、作业区与经销商的关系

办 公 包括电脑操作系统、 1 自 动 OFFICE 办公软件使 2 化 知 用、网络知识以及计 识 算 机 安 全 管理 等 知 3 识 营 销 主 要 包 括 经销 商 管 1 知识 理、营销渠道管理、 2 终端柜台管理、预测 与 调 研 、 市场 策 划 3 销售技巧、顾客服务 技巧等知识 客 户 包 括 客 户 的注 册 信 1 知识 息、内部管理信息以 及外部评价信息 2 3

具备一定的电脑操作常识和网络知识;能够熟练应用 OFFICE 办公软件完成一般性工作任务 熟悉电脑操作系统、网络安全知识,防止电脑病毒入侵;能够熟练运用 OFFICE 办公软件 完成绘图等领导特殊要求的工作任务 精通电脑操作系统;能够构建内部办公局域网络,完成杀毒软件更新等工作;能够指导他人应 用 OFFICE 办公软件,并将操作过程经常出现的问题进行归类,集中进行分析讲解 对市场敏感性强,有销售意识,能运用营销理念进行初级进行初级市场开发或经销商管理工作 掌握营销运用原理,了解销售工作并有一定工作经验;可进行市场调研、经销商调查或目标顾 客调查、分析以及指导销售工作,编制简单的营销策划方案 精通营销策划,编写的活动方案可行,能在实践中创造品牌效应、发挥品牌价值

能掌握客户的地址、规模、经营方式、组织框架等基本信息;了解客户主要负责人的姓名、联 系方式、家庭住址等个人基本资料,快速把握其个人喜好、工作风格和性格特点 了解客户的诚信度及其对竞争对手的评价;对客户的业务和面对问题有清楚而全面的了解 通过深入了解客户本身的业务,提出有建设性、有价值的建议,并能积极影响客户行为;准确 把握客户内部的权利关系结构,尤其是对业务有决策权的岗位和个人

法 律 包 括 公 司 法、 劳 动 1 知识 法、税法、经济法等 2 有关法律 3 … …

了解与工作有关的各项法律、法规,使自己的工作合法、合规,避免出现原则性错误 掌握工作相关法律知识,了解其他法律知识,并能够运用工作之中,确保企业的经营在合法的 条件下运行 精通公司运营、财务工作相关的全部法律,并能够灵活应用,控制经营成本。 …

②公司营销系统人员能力与技能分类(总表 19 项能力/技能)
素 质 定义 名称 级 行为表现 别

管 理 基于行业环境、 公司内部 1 对企业的发展充满信心,能正确执行公司的管理和业务,完成作业区的销量目标。 能力 资源的分析, 对作业区管 2 对自己负责的作业区未来一年的发展做出正确判断,并选择正确的组织网络建设;根据年规划 理工作和工作业务进行 筹划, 明确销量目标, 设 案及业务开展策略 合理配备人员和资源,为完成销量提供保障;能及时发现作业点销量计划开展过程中的偏向问 题,及时找出解决措施。

计组织框架、 人员配备方 3 正确分析外在环境和内部资源,选择有利于作业区发展的战略;掌握公司发展动向,指导作业 区目标细化工作,明确发展方向;根据变化能够适时调整发展战略;及时纠偏,正确评估,迅 速采取对策,并据此制定出预防措施。 决 策 根据对形势的分析做出 1 能够通过收集作业点的信息把握要解决问题的性质和决策目标;借助充足的信息支持(包括公 能力 恰当、 合理、 及时和实际 的判断并采取相应行动 的能力 司、作业点、竞品、行业的信息)能够对常规问题做出决策;在分析备选方案时能够听取不同 意见,了解各个方案的优劣势;对非常规问题的决策需要借助部经理以上的指导才能做出。 2 根据工作经验能够对要解决问题的性质和决策目标进行准确定位;对于常规问题能够及时、不 拖延地给出可行的决策方案;掌握决策备选方案分析技巧,能够对各种备选方案的优势和不足

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay at tenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on-related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s monit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three t ree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o st rengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self -di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constant ly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park indepe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of m embers lead team, constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust e ffectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exists treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhance the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awar ene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

进行迅速、准确判断;对于非常规问题能够借助信息(包括总部、作业点、竞品、行业信息) 和分析工具给出可行、有效地解决方案。 3 透过复杂的表面现象看到问题实质,在此基础上拿出方案和目标;对于常规决策果断、及时作 出合理、有效地决策;在作出非常规决策时,对影响有清醒的认识,并能借助信息和有效分析 工具选出最有效的方案;在复杂的情况形势下,对各种信息深度分析下作出有长期影响的战略 性决策,承担预计到的风险的一切后果。 沟 通 正确倾听他人意见, 理解 1 能力 其感受、 需要和观点, 并 做出适当反应的能力 谈话中,不善于抓住谈话的中心话题;表达自己的思想、观点不够简洁、清晰和准确;在 沟通过程中以我为中心,缺乏对他人应有的尊重;在沟通中,能够基本理解、使用日常专业和 非专业词汇。 2 能以开放、真诚的方式接收和传递信息;了解交流的重点,并通过书面或口头的形式,用清楚 的理由和事实表达主要观点;尊重他人,能在倾听别人意见、观点的同时适时地给与反馈;在 沟通中,能够理解、使用日常专业和非专业词汇。 3 沟通时语言清晰、简洁、客观,且切中要害;能够针对不同听众调整适当的语言和表达方式以 取得一致性结论;能拓展并保持广泛的人际网网络;熟练掌握专业和非专业的词汇。 团 队 有效地带领其作业区团 1 了解一定的任务分配知识,并能够在任务执行过程中进行适当的跟踪;能够对团队成员反映的 领 导 队按照既定目标前进的 能力 能力 意见进行及时处理,为团队成员提供及时、有效地指导与帮助。 2 根据团队成员的特点能够有针对性地分配任务,并全力保证组织目标的达成;能够采取一定的 激励手段,保证团队成员的工作积极性;在关注团队工作成果的同时,最大限度地凝聚团队的 力量。 3 对团队成员的工作成绩有充分的认识,并给与适当的反馈;能够通过对团队成员工作的观察和 分析,查找出团队合作的不足,并采取相应的改进措施;根据团队成员的特点能够制订相应的 激励机制,保障团队销量目标的持续达成。 文 档 通过文档管理最大限度 1 熟悉文档分类、保管等基本常识和相关制度、规定;能够完成文档的日常分类、保管等工作。 管 理 满足相关部门对文档的 2 精通文档管理的相关制度条款 ,并能够用于指导实际工作;在权限范围内能够独立完成相关 能力 需求 的文档管理工作;针对文档管理过程中出现的问题能够提出适当的解决办法。 3 根据自身文档管理经验,结合他人反馈,设计文档管理系统;知道他人完成文档管理工作,并 将自己的经验与他人分享;经常性地学习先进的文档管理经验,并转化为具体可执行的方案, 应用于文档管理的实际工作中。 计 划 根据自身掌握的写作技 1 熟悉各种计划、总结、会议纪要写作的格式和基本用语;能够将领导的意图转化为文字,并得 能力 能和经验, 保质、 保量地 编写工作 到领导的认可;行文比较流畅。 完成相关计划和总结的 2 精通计划、总结、会议纪要的写作;能够深刻领会领导的意图,编写的文案经常得到领导的赞 赏;具备一定写作功底,措辞优美而得当。 3 掌握丰富的专业词汇,并能运用于计划、总结、报告等文案中;能够将自身的经验与他人分享, 促进写作能力的共同提升。 成 本 能够通过费用预算制在 1 能够编写出管辖区域费用预算,但费用控制一般。 控 制 提升销售的同时, 降低成 2 能够编写出合理的费用预算制度,在执行过程中严格按照制度操作。 能力 本 3 精通编写费用预算,严格执行,把成本控制在计划以内。

关 系 创立一个信息收集、 分享 1 有效参与同事间的非正式面谈,与同事建立非正式的相互往来;建立、改善与团队中其他人的 网 建 和完成工作目标有用或 力 力 关系;与他人维持积极有效的关系。 立 能 可能有用的关系网络能 2 建立直接联系之外的正式、非正式联系;促进本团体之外的正式或非正式的接触与联系;建立 并维持联系资料库并与其中的联系人保持联系。 3 利用关系网络将自己工作与公司内其他部门正在进行的工作进行整合; 与其他组织内有影响的

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay attenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on -related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s m onit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three tree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o strengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self-di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constantly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park in depe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of members lead team , constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust effectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exist s treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhan ce the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awarene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

个人创建有效联系,建立广泛的组织内外联系网络;与其他组织成员共享经验和专业技术。 商 务 在谈判中有效达成共识 1 能在谈判中表达主要目的,无漏项,把握谈判的原则并维护公司的利益。 谈 判 并最大限度争取和维护 2 能在谈判中快速识别对方的谈判风格,准确把握对方的观点,洞察其所关注的利益,适时调整 能力 公司利益的能力 策略并消除对方疑虑。 3 对谈判中可能遇到的问题有一定的预见性;善于表达,坚持自己的观点和利益,并具有一定的 灵活性;在谈判中能够争取主动,替公司争取利益最大化,善于挖掘双赢的解决方案、促成合 作。 协 调 通过沟通与组织内外部 1 对于组织内外部人员在行动和思想上的不一致有清醒的认识; 对于组织内外部可能产生的不和 能力 人员达成某种共识的能 力 谐因素有一定的了解。 2 对于组织内外部产生的不和谐行为有一定的调节能力,尽量将矛盾消灭在萌芽状态;在处理组 织内外部矛盾的过程中能够获得大多数人的用户与支持。 3 能够平衡组织内外部的各种关系,确保组织既定目标的达成;能够将自己在协调内部关系中的 技巧、经验与他人共享;能够通过协调组织内外部关系发现组织内隐藏的问题或矛盾,并提出 相应的解决方法或对应策略。 创 新 不受成规和以往经验的 1 因循守旧,对新事物持敌视态度;对于上级布置的各项工作教条、死板地执行;遇到各种问题 能力 束缚, 不断改进工作和学 形势发展的需求 习惯用经验来解决,反对创新。 习方法以适应新观念、 新 2 对新事物具有良好的接受性;解决问题愿意尝试新的方法;对于上级布置的各项工作会从自己 的角度出发,灵活变通地完成;不反对创新。 3 能够作为公司创新精神的倡导者;创造性地落实上级部署的各项工作;鼓励下属多角度思考, 提出各种解决问题的思路;做出的决策稳健而不保守,敢于创新但不冒失。 市 场 为达成一定的市场拓展 1 对市场拓展的相关知识、技能、渠道等有所了解;能够通过自己对市场的接触有效收集各类市 拓 展 目标和提升销量而须具 技能和知识 场信息;能够在他人的指导和帮助下完成部分市场开拓任务。 能力 备的沟通、 组织等方面的 2 根据自己掌握的市场拓展知识、技能,能够独立完成市场拓展工作;通过分析市场拓展过程中 收集的信息判断出可能遇到的问题;能够与客户、经销商等建立比较稳固的关系,确保合作关 系的长久。 3 能够结合自身经验知道他人完成一部分市场拓展工作; 通过分析自身或他人收集的市场信息能 够预测出企业可能面临的经营风险,比提出相应的应对方案;面对突如其来的市场变故,能够 知道他人采取及时有效的措施应对,减少企业的损失。 客 户 有效地与公司内部同事 1 维持与同事、业务伙伴及客户的融洽关系,给对方留下较好的印象,建立比较正常的工作、业 关 系 和外部业务伙伴及客户 和 维 运用各方资源完成工作 护 能 的能力 力 务关系;能够有效的整合各方资源完成工作任务。 建 立 建立良好的工作关系, 并 2 在业务往来中,能敏锐地把握应该建立关系的人员,并针对不同的人员采取不同的关系建立渠 道,与其建立并维持信任的关系;在冲突发生时,能够迅速找到原因,采取措施减少影响;能 够在主管领导的指导下利用各方资源有效解决合作中的问题,必要时说服合作方认同己方观 点。 3 能在短时间内与不同类型的人建立亲近关系,得到对方认可并建立长期稳固的合作关系;能够 独立解决重大冲突及疑难问题,对公司做出重大贡献。 渠 道 通过自身掌握的渠道建 1 对渠道建设的常识、渠道规划以及相关知识有所了解;对企业当前的渠道政策和渠道成员的销 规 划 设知识, 在现有渠道基础 建 设 上完成渠道布局与规划 能力 的能力 售能力比较熟悉,并能用于渠道建设的实际工作当中;能够通过自己对渠道的了解,为主管领 导的渠道规划工作提供建设性意见。 2 熟练掌握渠道规划所需的各类知识,熟悉渠道规划的具体操作;根据已经掌握的渠道信息能够 独立完成渠道规划的具体操作。 3 对渠道销售现状非常熟悉,能够指导他人完成渠道规划工作;能够对渠道规划工作的效果进行

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay at tenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on-related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s monit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three t ree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o st rengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self -di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constant ly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park indepe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of m embers lead team, constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust e ffectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exists treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhance the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awar ene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

评估,将评估结果向主管领导汇报;能够对未来渠道规划的要求有充分的认识,并指导他人提 前做好相关准备。 渠 道 为实现销售目标, 通过整 1 熟悉企业的各种渠道政策,并能够对渠道成员的疑问给予必要的解释与补充;当渠道政策有所 管 理 合企业各方资源对公司 变更时,能够及时对渠道成员做好相应的调整;熟悉渠道成员、竞争对手的相关销售信息,并 支 持 现有渠道提供供货支持、 按时向上级报送。 能力 人员支持、 物流支持并进 2 能够对渠道成员、竞品销售信息的分析, 为企业渠道政策的制定提供参考性意见;能够平衡 行全方位管理的能力 渠道内成员的各种利益关系,保证良好的市场秩序;能够通过对渠道成员、竞品的销售数据的 变化指出企业渠道建设存在的问题。 3 根据渠道成员的反映能够指导下属人员做好渠道支持工作;根据渠道成员、竞品销售数据的变 化预测出市场可能面临的风险;能够将自己在渠道管理方面的经验与他人分享。 专 业 发展自己的专业或职业 1 学习本专业领域基本知识,并将这些知识有效地应用于实践;积极主动地了解专业领域的最新 学 习 知识, 与他人分享专业经 能力 验的能力与动机 发展情况并思考如何运用到实际工作中;能运用专业知识与经验解决问题,帮助他人,有事会 促进项目进展或改善当前局面。 2 能主动在自己本专业范围之外应用自己的知识,能利用本专业范围外的知识提升业务;能利用 自己的知识促进其他领域工作或项目的进展以提高其他部门的效率; 寻找能利用专业知识促进 别人项目发展的机会。 3 在工作范围之外寻找学习机会,以提高自己的知识水平;能够在专业杂志上发表文章;在组织 内充当着新技术、新知识的倡导者。 督 导 为了组织及客户的最佳 1 能对员工工作给予具体的指导;提出要求和目标时,也能够提供明确、具体的参数和标准;适 能力 利益, 对员工的工作进行 工作绩效的能力 时地检查员工是否明确工作的方向。 指导促使其提升技能与 2 能够系统地、 明确地分配日常工作和任务; 在分配工作和从别人那里接受工作时要坚定而自信, 对于不合理的要求要勇于说“不”。 3 建立明确、可测量的绩效标准;依据上述标准监督、检查员工的工作进度、绩效,并将绩效成 果和存在的问题及时反馈给员工;纠正员工绩效问题时,采取明确的行动或坚定地立场,保证 绩效提升计划的可行性。 下 属 通过给予下属正向激励, 1 与下属沟通不足,对下属的指导、建议较少;对下属的需求了解不够,很少为下属提供发展指 激 励 使其得到发展和提高的 能力 能力 导。 2 能与下属究其工作表现进行及时的沟通与反馈,并给予适当引导;当下属遇到问题时能提供帮 助,与其共同解决难题 3 对下属的工作及时地提供正确的反馈与指导;对下属的能力与技能水平有准确的判断,能根据 下属的不同特点为其订制职业生涯发展规划,并为下属提供自我学习的工具、机会、辅导以及 各种资源 问 题 为了达到最终的结果能 1 能够对问题的产生做出一般性的分析和判断;对于一般性问题能够找到有效地解决途径;对于 解 决 够从不同角度分析问题, 突发性问题有时会感到无所适从。 能力 寻求答案的能力 2 对于问题发生的原因有比较清晰地认识;对于经常性问题能够很快给出解决方案;对于突发性 问题,根据自己的经验或知识能够在第一时间做出判断 3 能够帮助他人对问题产生的原因进行分析,并指导其形成解决问题的方案;根据自身在解决问 题方面的经验能够制定出问题的解决流程; 根据问题产生因素之间的内在联系制定出问题预防 的策略与方法 … … …

③营销系统人员素质分类
公司营销系统人员素质分类

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay attenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on -related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s m onit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three tree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o strengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self-di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constantly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park in depe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of members lead team , constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust effectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exist s treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhan ce the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awarene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

素养名称 进取心 洞察力 风险防范意识

说明 希望更好完成工作,强烈追求成就的持续性愿望 通过对事物和环境的观察,通过现象看本质,把握问题的关键 对作业区可能存在的经营风险、突发事件风险、社会责任风险等具有较高的敏感性,提出相应的预防机 制,从而规避风险

全局观念 忠诚度 顾客导向 团队意识 工作主动性 廉洁自律性 自信心 原则性 亲和力 承压力 诚信意识 执行力

开展工作时,能以大局为重,为了整体利益能够牺牲局部利益或个人利益 对工作、团队、公司的信任及在关键事件上要有以公司利益为重的意识 关注顾客即购买者不断变化的需求,竭尽全力帮助和服务顾客,为顾客创造价值的意愿和态度 个人自觉融入团队,与同事团结合作共同完成工作任务的意识 日常工作中不需要他人指派,主动承担相应的工作 不利用职务之便为自己或他人直接或间接牟取私利的态度 一种对自己的观念、决定、完成任务的能力、有效解决问题的能力的自我信仰 以相关的规章制度、法律条文作为自己做事做人的准则 个人形体上所具备的能让周围人感觉其和蔼可亲,不受到职位、权威的约束所流露出的一种情感力量 在巨大的压力环境下克服外部和自身的困难,坚持完成指定任务的倾向 以诚实、善良的心态行使权利、履行义务 是贯彻战略意图,完成预定目标的操作能力,包含完成任务的意愿,完成任务的能力,完成任务的程度

④营销系统人员任务与职业能力对应表
工作项目 商品销售 工作任务 1-1 终端销售 职业能力 1-1-1 基本的商务礼仪 1-1-2 心理素质,关于人际关系的沟通、协调与处理 1-1-3 商务谈判 1-1-4 对公司、产品、客户了解与把握 1-1-5 推销洽谈的技巧 1-1-6 连锁门店商品展示与管理 1-2 渠道推广 1-2-1 非常好的公关能力 1-2-2 渠道的分类与策划概念 1-2-3 很好的身体素质 1-2-4 适合长期出差或驻外 1-2-5 心理素质、关于人际关系的沟通、协调和处理 1-2-6 基本的商务礼仪 1-2-7 商务谈判 1-2-8 对公司、产品、客户了解与把握 1-2-9 深厚的营销理念功底 1-2-10 处理串货的能力 1-2-11 货物的配送能力 2.营销策划 2-1 市场调研 2-1-1 调查的基本内容、程序 2-1-2 很好的文字表达与处理能力

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay at tenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on-related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s monit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three t ree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o st rengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self -di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constant ly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park indepe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of m embers lead team, constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust e ffectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exists treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhance the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awar ene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

2-1-3 对公司对公司、产品、客户了解与把握 2-1-4 深厚的营销理念功底 2-1-5 很好的身体素质 2-1-6 能做预算、合理的控制成本 2-1-7 适合长期出差或驻外 2-2 广告策划 2-2-1 很好的文字表达、处理能力 2-2-2 丰富的想象力 2-2-3 掌握的广告的分析与策划概念 2-2-4 对公司对公司、产品、客户了解与把握 2-2-5 熟悉媒体特性并进行媒体跟踪 2-2-6 高度关注竞争对手 2-2-7 深厚的营销理念功底 2-3 营销策划 2-3-1 很好的文字表达、处理能力 2-3-2 对公司对公司、产品、客户了解与把握 2-3-3 深厚的营销理念功底 2-3-4 很好的身体素质 2-3-5 很好的身体素质 2-3-6 能做预算、合理的控制成本 2-3-7 高度关注竞争对手

9.教学模式
以实践为导向,以教师为主导,以学生为主体。从职业的实际需求出发选择项目为教学内容, 通过师生共同实践这一完整的项目进行教学活动。学生划分为不同的项目小组,在教师的指导下, 按项目要求进行团队教学与实践。

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay attenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on -related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s m onit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three tree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o strengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self-di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constantly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park in depe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of members lead team , constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust effectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exist s treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhan ce the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awarene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

在教学中实现三个转变: 以教师为主体转变为以学生为主体:学生是认知主体、知识意义的主动构建者。 以课本为中心转变为以项目为中心;知识建构的帮助者与促进者。 以课堂为中心转变为以实践为中心:以学生卓越的应用能力、创新能力来适应市场营销(企业 经营管理活动)应用性和实践性极强的专业特点。 把教学与实践有机结合,充分发挥学生的潜能,提高学生解决实际问题的能力。其核心不是教 师把现成的知识技能传授给学生作为课堂教学的唯一目标,而是在教师的指导下,学生寻找解决问 题的途径,并最终得出结果,最后进行学习成果展示与教师评价和自我总结,重点在学习过程而非 学习结果。 坚持以工作过程为导向,融入职业要素原则。以“工作过程” 、 “生产过程”或“工作流程”为 导向构建基于工作过程系统化的课程体系,要按照明确典型工作任务、确定行动领域、转换学习领 域、设计学习情境的步骤进行课程开发,实现教学内容与工作过程一致。同时,本专业获取的职业 资格证书的种类和级别,课程的考核标准与对应的职业资格证书标准相协调,实现双证融通

10.专业核心课程介绍
·核心课程 1 学 年 第 3 学期 参考学时 《营销策划》 60

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay at tenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on-related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s monit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three t ree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o st rengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self -di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constant ly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park indepe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of m embers lead team, constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust e ffectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exists treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhance the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awar ene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

职业能力要求:调研分析能力、沟通能力、市场发掘能力、商品市场定位分析能力、书写能力、协调能力、社会交 往能力、创新能力。 学习目标:掌握市场分析、目标市场选择和营销组合策划,掌握策划方案撰写 学习内容:情景一:市场调研分析 任务:撰写公司市场分析报告 情景二:目标市场选择及市场定位 任务一:公司目标市场选择 任务二:市场定位分析报告 情景三:公司产品策划 任务一:产品市场分析 任务二:产品创意方案策划 情景四:公司价格策划 任务一:价格分析 任务二:价格方案策划 情景五:公司渠道策划及经销商政策策划 任务一:产品销售渠道策划 任务二:经销商政策策划 情景五:公司促销及产品推广策划 任务一:竞争对手促销策略分析 任务二:公司促销方案策划 任务三:公司产品推广策划

·核心课程 2 学 年 第 4 学期 课时

《推销技巧》 64

职业能力要求:沟通能力、客户开发能力、商务谈判能力、书写能力、协调能力、社会交往能力、产品销售能力。 学习目标:掌握寻找客户方法、接近客户的策略、推销商品的步骤、商务洽谈的技巧、达成交易的方法 学习内容:情景一:寻找客户 任务一:市场调研 任务二:消费者分析 任务三:寻找客户 情景二:接近客户 任务一:确定接近客户的时机及策略 任务二:接近客户 情景三:商品介绍 任务一:向客户介绍商品 任务二:排除异议 情景四:形成商品交易 任务一:选择成交时机 任务二:达成交易

·核心课程 3 学 年 第 2 学期 参考学时

《市场营销》 64

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay attenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on -related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s m onit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three tree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o strengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self-di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constantly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park in depe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of members lead team , constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust effectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exist s treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhan ce the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awarene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

职业能力要求:调研分析能力、沟通能力、需求发现能力、4P 整合策划能力、市场战略制定能力,战略与策略统合 设计与驾驭能力,营销团队建设与管理能力,书写能力、协调能力、社会交往能力、创新能力。 学习目标:掌握需求分析、市场营销战略与营销策略整合策划,掌握策划方案撰写,掌握执行方法 学习内容:1、情景一:和谐有效的企业战略与策略整合案例赏析与反推 任务:寻找并分析某公司市场营销战略与策略 2、情景二:消费者需求分析 任务一:消费者消费心理分析报告 任务二:目标消费群体需求描述报告 3、情景三:消费者购买行为分析 任务一:最终消费者购买行为分析报告 任务二:组织购买者购买行为分析报告 4、情景四:公司 4P 策略策划 任务一:4P 策略规划书 任务二:4P 策略的整合策划及执行计划书 5、情景五:公司市场营销战略规划 任务一:市场营销战略设定要素分析报告 任务二:市场营销战略规划书 6、情景五:公司营销部门、队伍组建与管控 任务一:营销部门组建策划书 任务二:营销队伍组建策划书 任务三:部门、队伍管控方案

·核心课程 4 学 年 第 3 学期 参考学时

《市场调查与预测》 60

职业能力要求:调研分析能力、沟通能力、市场发掘能力、商品市场定位分析能力、书写能力、协调能力。 学习目标:掌握市场调查的方法,能够撰写市场调查方案、市场调查问卷和市场调查报告,掌握市场预测的方法 学习内容:情景一:市场调研方案设计 任务一:确定调研项目 任务二:设计调查方案 情景二:市场调查问卷 任务一:确定调查目的 任务二:设计调查问卷 情景三:市场调查 任务一:确定调查方式 任务二:市场调查 情景四:市场调查报告 任务一:调查资料汇总 任务二:分析调查结果 任务三:撰写市场调查报告

·核心课程 5 学 年 第 3 学期 参考学时

《消费心理学》 64

职业能力要求:调研分析能力、沟通能力、市场发掘能力、商品市场定位分析能力、书写能力、协调能力。

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay at tenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on-related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s monit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three t ree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o st rengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self -di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constant ly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park indepe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of m embers lead team, constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust e ffectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exists treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhance the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awar ene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

学习目标:通过本课程的学习,要求学生能够奠定扎实的市场营销理论基础,使学生掌握消费心理学的基本原理、 基本方法和基本策略。不仅要熟悉与市场营销有关的各种基本概念和原理,而且要学会推敲客户消费心理的各种技 能和方法。 学习内容: 情景一:消费心理学概览 任务一:消费心理学的基本理论 情景二:消费者心理分析 任务一:消费者的消费需求 任务二:消费者购买动机分析 情景三:消费者购买行为特征 任务一:消费者群体和购买行为特征; 情景四:消费者心理在营销实施中的应用 任务一:消费期望、心理; 任务二:广告与消费 任务三:价格与消费 任务四:公共关系与消费。

核心课程 6 学 年 第四学期

客户服务管理 学 时 60 课时

职业能力要求: 具备较广泛的爱好或特长,易与人融洽相处。具有较强的客户开发能力、沟通协调能力及良好的职业道德。 掌握较宽的经济学常识和经营管理技术,有一定的客户资源或者获得客户信息的能力。 能准确贯彻执行公司制定的推广策略,积极拓展行业或企业客户群,与客户建立并维护良好的关系。 能够在短时间内适应新的工作环境并能够直接为客户工作,并熟练使用各种营销管理工具,了解诸如 ERP 等现 代管理平台的工作运行模式。 学习目标: 掌握客户服务管理通用知识,明确客户服务管理各主要工作岗位职责。 树立诚信意识,熟悉相关法律法规。 学会客户信息的收集与利用,售后服务提升客户开发管理以及客户服务的技巧。 熟练掌握核心客户管理以及进行客户资信管理的技能。 能进行有效的客户开发。 学习内容: 项目一 客户调查工作 任务一 潜在客户的分析 任务二 寻找潜在的客户的基本方法 项目二 客户开发 任务一 开发潜在客户 任务二 把潜在客户变为新客户 项目三 客户拜访 任务一 拜访经销商客户 任务二 拜访直销客户 任务三 拜访前的准备 项目四 大客户维护

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay attenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on -related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s m onit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three tree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o strengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self-di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constantly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park in depe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of members lead team , constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust effectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exist s treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhan ce the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awarene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

任务一 判断和选择大客户 任务二 大客户管理 任务三 大客户分析 任务四 制定大客户计划 任务五 大客户采购 任务六 为大客户服务 项目五 客户服务管理 任务一 客户服务标准的确立 任务二 客户服务水平的提高 任务三 客户售后服务的跟进 项目六 客户满意管理 任务一 客户满意度的衡量与测评 任务二 客户满意度的提升 任务三 客户不满与投诉管理 项目七 客户忠诚管理 任务一 客户忠诚的价值及其测量 任务二 用心培养忠诚客户 任务三 客户流失管理 项目八 客户关系管理 任务一 解决管理理念问题 任务二 建立客户关系管理系统

核心课程 7 学 职业能力要求 年 第三学期

广告实务 学 时 45 课时

在广告策划与创作中,能够与同事进行合作,善于处理集体工作中的人际关系,具有群众意识和社会责任感。 具备广告策划实施的能力,能够针对不同广告诉求进行广告创意。 能进行独立学习,将自己已获取的知识、经验、技能运用到新的工作实践中。 学习目标 根据整体学习领域课程架构要求,本领域要求学生能够: 掌握广告策划与创作的一般流程和方法,针对不同营销要求,设计并制作广告作品。同时,对广告策划与创作 工作形成整体性的认识。 在广告策划与创作工作中,能够体会专业工作的要求,如广告的诚信与受众利益的保护等。 学习内容: 项目一 掌握策划的一般原理 (1)策划与策划学的概念 (2)中国策划业的现状 (3)策划案例讲解 (4)策划的一般原理 项目二 掌握策划的一般方法 (1)策划中的“抢点” (2)策划中的设置“陷阱”

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay at tenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on-related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s monit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three t ree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o st rengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self -di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constant ly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park indepe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of m embers lead team, constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust e ffectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exists treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhance the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awar ene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

(3)遏制竞争对手的策划 (4)涉及价格的一些技巧等 项目三 掌握广告策划的基本概念 (1)广告策划的历史渊源和概念 (2)广告策划在广告运作中的地位和作用 (3)广告策划的原则 (4)广告策划的类型 (5)广告策划的特性和程序。 项目四 建立广告策划的理论依据系统 (1)市场营销与广告策划 (2)社会学与广告策划 (3)传播学与广告策划 (4)消费者行为与广告策划 项目五 进行广告策划与整合营销传播 (1)整合营销传播的概念; (2)广告策划与整合营销传播的关系; (3)现代广告策划中的新思维。 项目六 学会撰写广告策划的内容 (1)广告策划的市场调查和分析 (2)目标市场策略 (3)产品定位策略 (4)广告诉求策略 (5)广告表现策略 (6)广告媒介策略 (7)广告效果评价策略 项目七 撰写广告策划书 (1)广告策划书的含义 (2)广告策划书的结构构成 (3)广告策划书写作技巧举例 (4)提案技巧(包括电子提案) (5)4A 广告公司优秀广告策划案例展示与分析

核心课程 8 学 职业能力要求 年 第一学期

管理学基础 学 时 52 课时

在企业日常管理中,能够与同事进行合作,善于处理集体工作中的人际关系,具有群众意识和社会责任感。 具备初级管理岗位计划、指挥、控制、实施的能力,能够能进行独立学习,将自己已获取的知识、经验、技 能运用到新的工作实践中。 学习目标 本课程立足于提高学生整体素质和学生管理能力,特别是创新能力和实践能力的培养,使学生系统掌握管理学 知识,力求准确地掌握企业管理的基本概念、基本职能、基本原理和基本方法,管理学科发展的新理论和新思想, 熟练运运用管理学相关理论和方法分析实际问题、能够解决一般管理决策问题、熟练运用管理各项职能分析实际问

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay attenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on -related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s m onit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three tree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o strengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self-di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constantly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park in depe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of members lead team , constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust effectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exist s treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhan ce the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awarene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

题,并为其他专业课的学习打下坚实的基础。 学习内容: 项目一 管理系统 1.管理系统与管理职能; 2.管理主体—管理者; 3.管理客体——管理对象和管理环境; 4.管理方法。 项目二 管理思想 1.管理理论的产生与形成; 2.管理理论的发展; 3.组织文化。 项目三 计划职能 1.环境分析与问题界定能力; 2.创新与运筹能力; 3.决策能力; 4.编制计划能力。 项目四 组织职能 1.组织设计能力; 2.选聘与培训能力; 3.考核与奖酬能力。 项目五 领导职能 1.领导方式与权力运用; 2.指挥; 3.激励与调动人积极性的能力; 4.沟通与传播; 5.协调与交涉; 6.群体与团队管理。 项目六 控制职能 1.总体控制能力; 2.绩效考核与评价能力; 3.运用现代控制方法的能力。

11.教学时间分配表
周 1 学期 一 二 三 △ ○ ○ ▲ ○ ☆ ▲ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ● ● ● ● ● ● ☆ ☆ ☆ 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay at tenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on-related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s monit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plinary i nvestigation. Seriously 择 选 要 主 饮 常 日 者 费 消 经 已 求 诉 活 代 现 符 更 然 天 念 理 为 生 养 康 健 以 。 剂 加 添 成 合 工 人 何 任 含 包 不 并 , 物 植 本 草 于 源 来 均 料 原 的 用 采 the implementati on of JI ... Recently, the County lea ding bodies at t he county level to carry out "three tree s" practi ce, w hich is t o improve t he gover ning ability a nd promoti ng the devel opment of XX effective meas ure. I carefully foll ow your de ployme nt requirements, and actively partici pate in t he "three t ree s" campaig n. Read Gr oup, pre pared by the Departme nt in t he near future of the i deol ogical and political construction of lea ding cadres i n the city rea der, rea d the relevant i nformation, larger harvest, ins pired. I thi nk the ability of repelli ng is t o st rengt hen t he party's governing capa city in questi ons of the constr uction of mea ning, an important topic r emains i n front of party members and ca dres at all lev els, we nee d to furt her expl ore a nd ponder. The ability of repelli ng the name suggests, is aski ng party mem bers a nd cadres at all levels in particular, lea ding cadre s at all level s, not only ourselves , establis h a correct conce pt of the indepe ndent Commissi on agai nst corruption, political integrity, self -di sci pline, reje ction of corruption, made for t he people, pragmati c, hone st leader shi p, and strengthe n the se nse of respons ibilit y, earne stly implement the responsibility of uncorr upted, implementati on of the baoli an anti -corruption measure s to ensure the realization of busine ss -buildi ng, constructi on of a win-win sit uation. Next, I combi ned with their t hinki ng, experi ence and contact XX practi cal, on how to e nha nce t he abi lity of re pelli ng, on four as pect s of cog nition. Irregularities, please comment. First, t he constr uction of the propulsi on sy stem, and e nhance the system of corruption since the founding of our part y, have been t hinki ng about tackli ng corrupti on. Curre ntl y, democratic legal system, ma nagement system and s upervi sion mechanism is not perfect, admi nistrative acts are not very standardize d, Enter prise behavi or and market behavi or, corr uption pres ents a diverse, pluralisti c, complex trends, thi s shift the struggle betwee n the two, w ill accompa ny

yuan, a n increase of 17.5%; l ocal g overnme nt general budget reve nue of 500 milli on Y uan, . .. Pai nting, m odel cult ure creates new Ma Church community, creating Lake s ceni c s pot culture e ducation bas e, rece ived hig h evaluati on from pr ovincial and munici pal di sci pline I ns pecti on Commissi on, the people's daily s pecia l report . Constant ly promote i nde pe nde nt Commis sion against corruption culture construction t o rural extends, created esta blis hed D ahli n rural industry Park indepe ndent Commissi on against corr upti on cult ure positions, formed has a support "service l ow double excell ent" of m embers lead team, constantly perfect and establi she d Park funds a ssets ma nagement, a nd villag e audit supervisi on, a nd vi llagers democrati c financial, system, stre ngthe ning Park party, and Chief, and fina ncial, full publi c, powerful to g uarantees has new rural construction, by city rural style cl ean governme nt inspe ction unit led of height evaluation. Through the impleme ntation of honest and cle an gover nment cultural construction, and effectively educate the broa d masse s of party members and ca dres a nd consci ously regulated be havior and di sci pline, honesty i n politics a nd cult ure to create a good atmos pher e and fresh development envir onment . Although we in impl ement impleme ntation indepe nde nt Commission against corr upti on guideli nes a spe cts made has m ust e ffectivenes s, but away from superior of requireme nts als o exists must of distance, mai n performa nce for: a is system e noug h s ound, e ducation, and s upervi sion, and preve ntion, and punis hment, a spe cts long-term me cha nism als o enoug h perfect, especially i n enr ollment bid w ork regulatory aspe cts als o nee ded strengthe ning ; II is reg ulatory s upervision exists l ost of Yu wi de, a nd l ost of Yu s oft, investigation illegal discipli nary cas e of efforts also nee ded stre ngthe ning, i ndivi dual sect or and ca dres als o different degree exists treat gift, not to be nefits not do, a nd mes s do of phenomenon; Thre e for honest w ork is the new situations a nd new pr oblem s in finding timely e nough, treatment meas ures are not strong e noug h. To solve these problems, we will pr ocee d from the following five as pects of rectification, make sure t o implement t he provi sions of the code. (A) dee peni ng the lear ning, enhance the consci ousnes s of honesty i n politics . To create event as a n opportunity to Ex cel and learni ng party, further i ncreasi ng the gov erna nce capa bility and adva nce d construction, reinforce d rule s of the br oad mas ses of party member s and cadre s awar ene ss, s ens e of responsibil ity, se nse of honor, improve w orking a bility and level of s cientific development. S hould make full use of meetings , in parti cular central group lear ning opportunity, furt her strengt heni ng the st udy and e ducation of the code, the inte nsive war ning e ducation, educati on the maj ority of party members a nd cadres k now n fear, knew fear, honesty i n politics of tensi on the strings, consciousne ss and enha nci ng the impleme ntation of the initiative . Also, pay attention to a pply w hat they ha ve learned, consciously study result s into planning w ork, new i deas,

四 五 六

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☆ ☆ ☆

注: ○:课堂教学 ; ●:考试 ;

□:实训 ; ■:顶岗实习;

△:入学教育,毕业教育 ▲:军训 ;

☆:机动 ; ★:毕业设计;

12.教学进程表
(1)公共课教学进程表
课 课 程 程 性 类 质 别 号 毛泽东思想和中国 1 特色社会主义理论 体系概论 2 必 公 3 4 共 5 6 7 课 8 9 10 11 12 选 公 修 共 课 课 13 总 思想道德和法律基 础 大学英语 体育与健康 计算机文化基础 大学生心理健康 形势与政策 汉语表达与沟通 应用数学 入学教育、军训与 军事理论 安全教育 公益劳动 公共选修课 学 时 48 129 108 52 24 16 48 52/78 72 12 24 135 732 3 1 1 5 135 494 238 24 18 54 1 1 1 √ 15 4.“Z”周数 √ 8 √ 4 √ 2 √ 3Z 3 8 7 3 1 1 3 24 16 48 48 129 108 52 1 1-3 1/2 1 1 1.2 2 2*12 5*13 2/# 4*13 2*12 ◇ ◇ ◇ ◇ 2*12 4*16 2 2/# 64 4 64 3.4 2*16 2*16 序 课 程 名 称 时 分 学 学 理 论 教 学 实 践 教 学 考 试 考 查 第一 学期 第二 学期 第三 学期 第四 学期 第五 学期 第六 学期 考 核 方 式 开课学期和周学时





40.5

注:1. “◇”讲座 2.“#”冰上运动

3. “√”不计入周学时

new meas ures to promote w ork, the courage to take responsibility, dare to bre ak hard t o ensure district, Gover nment de cisi ons and arrangeme nts to impleme nt. (B) strengt heni ng supervis ion, severely punish a cts of violation. One is t o open the channels of supervision. V igorously promote the party affairs public, open, wi dely a cce pted s upervision by t he masse s, pay attenti on to social groups a nd public opi nion s upervi sion, the powerful force formed t o urge party members and leadi ng ca dres pr operly exer cise their powers. Se cond, strong supervisi on a nd i nspecti on. D emocrati c life into full play, important briefings, re ports relate d to personal matters and evaluati on of cadres ' study of inner -party s upervisory system, a comprehe nsive gra sp of gui deli nes for the implementati on of the indepe ndent Commissi on agai nst corrupti on -related cases of leadi ng ca dres of party member s, focus on stre ngthe ning key areas of proj ect sel ecti on, fundi ng, official s m onit or, detect a nd re ctify the pr oblem, promote honesty in politi cs. T hird, stre ngthe n di sci plin



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